WritingThoughts

The start of any new year represents opportunity. It’s also a good time to establish healthy business practices that will carry you through the year. If you’ve been a freelancer for a while, the new year isn’t a blank slate for you. But it is the start of a new fiscal period. That means changes […]

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Your small business needs a blog. Don’t let anyone tell you otherwise. Blogging lets you build a relationship with your customers. You can answer questions and otherwise interact with them. Your business blog demonstrates that you really know what you’re talking about. Best of all, you control what is published. It’s a unique opportunity and […]

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Most freelance writers don’t come from a business background. That can hurt you because when you freelance you’re basically running a business. Even if you do come from a business background, chances are good that you don’t know what you need to know about running a business. I have a business degree, and I still […]

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Why bother to publish content online? Chances are you might be asking yourself this very question. After all, you already have a website and you do get some customer inquiries through it. What’s the big deal about content, anyway? Adding online content, such as blog posts and articles, is a bigger deal than you might […]

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Are you counting on your web copy for leads and conversions? If you are, you’ll want to pay close attention to this post. Not every business that publishes copy online gets it right. You won’t attract customers unless you really understand content marketing. In this post I’ll list ten common content mistakes.

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Recently I shared the three vital elements of content marketing. Leave out one of these elements, and your content marketing strategy is likely to fail. In the next few weeks, I’ll examine each element separately for the needs of a small business–starting with social media engagement. Are you a small business owner? Are you using […]

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Yesterday, I created a Google+ page for this blog and then I created one for my freelance writing business. The whole process took less than ten minutes–but right now, they are only shells. It will take some work to add content and value. If I could do it that quickly, you could too. But should […]

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By Juliet James Journalists, novelists and professional bloggers have it easy. They know that writing is the bulk of their job. For others, the need for good writing is not so obvious. To most, honing writing skills may not seem like the fastest way to climb the corporate ladder. In the digital age, though, nothing […]

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By Jennifer Mattern As a freelance writer your portfolio is a valuable marketing tool. But if you’re new to freelancing you may not have professional portfolio pieces you can show off. That’s okay! There are other ways to build samples of your work early in your career. Here are some ways to create portfolio pieces […]

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How we write is the sum of our experience and our education. Like it or not, when we sit down to write each day we take these things–what we’ve experienced and what we’ve learned–with us. For me, part of what I’ve learned was through my formal degree program, which included a degree in business.

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