WritingThoughts

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Why bother to publish content online?

Chances are you might be asking yourself this very question.

After all, you already have a website and you do get some customer inquiries through it. What’s the big deal about content, anyway?

Adding online content, such as blog posts and articles, is a bigger deal than you might think. In this post, I’ll explain why.

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Are you counting on your web copy for leads and conversions?

If you are, you’ll want to pay close attention to this post. Not every business that publishes copy online gets it right. You won’t attract customers unless you really understand content marketing.

In this post I’ll list ten common content mistakes.

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In many ways, copywriters are the unsung heroes of the marketing world. Well-written content can mean the difference between a successful marketing campaign and an utter failure.

But copywriters can’t do a good job unless they have the right information. And it’s up to the client to provide that crucial information.

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By Shanna Mallon

“In the digital age, short writing is king,”

says Roy Peter Clark, president of journalism think tank the Poynter Institute and author of How to Write Short: Word Craft for Fast Times.

People don’t have attention spans for fluff. They don’t want to read language that’s verbose. That’s why, today more than ever, concise online writing is key.

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Clients want them. The search engines want them. Social media wants them. The Internet is all about original ideas, or so it would seem.

Yet often, the most popular articles and blog posts are not those with unique ideas. What gives? Why don’t original ideas generate more shares?

In this post, I’ll discuss my thoughts and experiences on why posts and articles with original ideas are not more popular.

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Clients are often confused about voice. I often get the question “what voice should I use on my web pages and blog?”

Like the answer to so many questions, the answer to this question is…it depends. It depends on who your intended audience is.

It seems that there’s a lot of confusion about voice. The voice you use on your web pages and blog should be the voice that your intended audience is most comfortable reading.

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Marketing your freelancing business is important. I’ve been writing posts that stress the importance of marketing for over five years now. Perhaps that’s why I was given the chance to review Dan Schawbel’s new book, Promote Yourself: The New Rules For Career Success.

Dan is also the author of Me 2.0 and the Managing Partner of Millennial Branding, a Gen Y research and consulting firm.

Disclosure: I received a review copy of this book, but was not paid to write this post. I am not an affiliate for either of Dan’s books.

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Writing can be a thankless job. Often, your immediate family doesn’t get it. Even if you do a fantastic job, no one seems to notice. It can feel like you’re all alone.

Really, that’s what Chicken Soup for the Soul, Inspiration for Writers (not an affiliate link) is all about. It lists common challenges many writers face.

Disclosure: I received a review copy of this book, but was not paid to write this post. I am not an affiliate for this book.
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Good content isn’t good content unless it reaches the right people.

Audience relevance, along with quality web content and social media engagement, is an important part of an effective content marketing strategy.

The best content out there is like a finely tuned instrument–it hits all of the right notes with its target audience.

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Along with social media engagement, quality web content is one of the vital elements of effective content marketing. Yet many small businesses get content wrong.

Most small businesses think that just because they publish often or publish extra long pieces, it’s enough. They’re wrong and that mistake could be costing them clients.

In this post, we’ll explore what really makes quality web content.

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