WritingThoughts

Most freelance writers don’t come from a business background. That can hurt you because when you freelance you’re basically running a business. Even if you do come from a business background, chances are good that you don’t know what you need to know about running a business. I have a business degree, and I still […]

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When you picture the life of a freelance writer, what do you picture? Do you imagine waking up late, taking a few calls from your editor in the comfort of your own home office, and wrapping work by 4:00 p.m.? That’s the way some movies and books depict the writing life. If you’ve never written […]

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Whether you’re a writer, an author, or a small business–you may have wondered if spending time on social media is worthwhile. My answer to that is a qualified yes. Social media is worth your time, but only if you use it wisely. Unwise use of social media adds just another time-consuming task to your already […]

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In many ways, copywriters are the unsung heroes of the marketing world. Well-written content can mean the difference between a successful marketing campaign and an utter failure. But copywriters can’t do a good job unless they have the right information. And it’s up to the client to provide that crucial information.

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Recently I shared the three vital elements of content marketing. Leave out one of these elements, and your content marketing strategy is likely to fail. In the next few weeks, I’ll examine each element separately for the needs of a small business–starting with social media engagement. Are you a small business owner? Are you using […]

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