WritingThoughts

In many ways, copywriters are the unsung heroes of the marketing world. Well-written content can mean the difference between a successful marketing campaign and an utter failure. But copywriters can’t do a good job unless they have the right information. And it’s up to the client to provide that crucial information.

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Clients want them. The search engines want them. Social media wants them. The Internet is all about original ideas, or so it would seem. Yet often, the most popular articles and blog posts are not those with unique ideas. What gives? Why don’t original ideas generate more shares? In this post, I’ll discuss my thoughts […]

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Good content isn’t good content unless it reaches the right people. Audience relevance, along with quality web content and social media engagement, is an important part of an effective content marketing strategy. The best content out there is like a finely tuned instrument–it hits all of the right notes with its target audience.

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Along with social media engagement, quality web content is one of the vital elements of effective content marketing. Yet many small businesses get content wrong. Most small businesses think that just because they publish often or publish extra long pieces, it’s enough. They’re wrong and that mistake could be costing them clients. In this post, […]

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Content marketing is one of the latest catch phrases–as well it should be. Content is vitally important if you do business online. As a result of the new interest in content marketing, there are many folks out there doing content marketing. Unfortunately, many of those new content marketers are also doing it wrong. In this […]

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My sixth grade English teacher would have said “no.” If you’re a sixth grade English teacher, you probably need to stick to the rules when you write. After all, you don’t want your students picking up any bad habits. If you’re a blogger or a marketer, however, you have a bit more leeway.

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Content is the hot topic right now. You’ve probably read a lot about the importance of content lately, but do you really understand it? To make full use of content for your business, you need to understand both content creation and content curation. Many businesses lean towards one or the other, but both are important.

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It’s just too expensive to give my writing away. Unless, of course, it’s for a publication that’s at the top of its game–say, somewhere like Copyblogger or The New York Times. Even then, I couldn’t keep up writing for free for long. You see, writing is my profession. It’s how I earn my living.

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The idea that great content draws great traffic is a common misperception. Many website owners believe that all they need to generate traffic is great content. While great content has the potential to attract visitors, you need more of a strategy than just slapping it on your website and waiting for people to come. Yet, […]

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Copying is NOT the highest form of flattery. Yet copying seems to be a constant problem on the web. Sometimes it seems that no blog or website has gone untouched. I’m frequently asked if my material can be used in its entirety elsewhere. Generally, the answer is “no.” After all, the posts on this blog […]

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