WritingThoughts

Should you trust that big writing project to a freelance writer or handle it in-house? The answer is…it depends. As someone who has been both an in-house writer and a freelance writer, I can look at the question from both sides.

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Who are you writing for? If you can’t answer that question, you may be in trouble. The reason that a lot of marketing copy, blog posts, and yes, especially technical manuals is ignored is because the author failed to adequately analyze their audience.

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By James Adams When customers feel confident about your product, they will buy it. Each word you write for your website should bring your viewers closer to purchasing that product. Whether it be through stories, list articles or article marketing, that confidence and comfort that you create will carry through to conversion.

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Some of you already know that I blog at a few other places besides WritingThoughts. I usually try to concentrate my writing advice here, but over the past few months quite a few of my posts on writing have been published elsewhere.

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Over and over again, I hear about the low barrier to freelance writing. Many folks, it seems, have the opinion that just about anyone can become a freelance writer. I think this popular opinion is a misperception.

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A common way of listing (and paying for) writing jobs is by word count. (For example: $XX.00 for 800 words.) I’ve even bid on writing projects using this method myself. But, the other day I stopped in mid-bid. Does bidding on writing jobs by word count really make sense?

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You own a business. You have a product or service that you need to sell. Chances are that you need to have some copy written–whether it be for your website, a sales brochure, a press release, or just a good standard follow-up letter that you can use often with prospects.

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Do you feel like there’s nothing available for freelance writers except for low paying web content writing jobs? Are you frustrated and beyond frustrated because every single client seems to want to argue about rates? Does it seem like you’re working as hard as you can and getting nowhere?

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I can’t believe I’ve been freelancing all this time (over seven years) and I haven’t really run into this myth before. Apparently, some folks believe that those of us who freelance are doing so because we are unable to do anything else. In other words, we couldn’t quite make it in the corporate world and […]

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You’re stuck! You’ve a brochure to write, but you don’t know what to say. Is this you? You know the message you would like to communicate to your clients, but when you sit down to actually write that message you just can’t get the right words out. Have you ever had the frustrating experience of […]

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