Should you be writing longer blog posts? As I explained in an earlier post, longer blog posts often attract more page views and social media attention. For that reason, many blog owners are asking for them. Don’t be surprised if you get a client request for a longer post. Writers need to know the difference […]
Entries Tagged as 'Blogging'
Secrets You Need to Know About Writing Longer Blog Posts
October 31st, 2014 · 3 Comments
Tags: Blogging
Could You Write a Viral Blog Post?
October 17th, 2014 · 2 Comments
If you write blog posts for pay, you know how important social sharing is. For bloggers, social shares are like television ratings–the higher, the better. To get your post in front a lot of people, there are some steps you need to take. As someone who has created blog posts for pay for over seven […]
Tags: Blogging
5 Options for Recycling Your Old Web Content
September 12th, 2014 · 2 Comments
How many posts have you published? 100? 200? More? If you’ve been blogging for as long as I have, you’ve probably published hundreds of posts. (For example, this blog has over 500 published posts.) You may be wondering what to do (if anything) with your old posts. In this post I answer that question. I’ll […]
Tags: Blogging · content marketing · Web Content
Are You Ignoring Half Your Prospective Audience? (Timing Social Shares)
April 24th, 2014 · 2 Comments
Every night while you sleep thousands of prospective clients and readers for your blog get up and start to work. Your company or services are perfect for them. Yet they have no idea you exist. Why? They have no idea that you exist because you only share content and social posts during your own working […]
Tags: Blogging · content marketing · Featured
Does Size Matter? A Look at Longer Blog Posts
April 17th, 2014 · 9 Comments
How long should a blog post be? In the past year, content specialists have cited the benefits of longer blog posts. By longer, they typically mean more than 2,000 words in length. According to experts, longer posts solve a lot of problems that web owners and small businesses face. Apparently, longer posts can improve your […]
Tags: Blogging · content marketing
How Often Should You Post to Your Blog?
April 10th, 2014 · Comments Off on How Often Should You Post to Your Blog?
One of the questions clients often ask me is how often they should post to their blogs. In the past, I’ve tried to answer this question according to the client’s goals. That’s the right way to answer the question, but unfortunately clients don’t hear my whole answer. All they hear is a number. So I’m […]
Tags: Blogging · Web Content
Are Blog Comments Necessary?
March 27th, 2014 · 13 Comments
Like many bloggers, I was surprised and concerned this week to read Copyblogger‘s notice that they were turning blog comments off. (See Sonia Simone, Why We’re Removing Comments on Copyblogger.) The post sparked many echo posts discussing the decision. Some bloggers praised the decision while others questioned it. If you’re not in the writing or […]
Tags: Blogging
Why Blogs Fail
February 28th, 2014 · 4 Comments
These days it seems you either believe in blogging as a business tool, or you don’t. A lot of so-called experts are saying that blogging is dead. Well, the truth is, they’ve been saying that for years. It’s no more true today, that it was five years ago. But people will keep saying that blogs […]
Tags: Blogging
2 Thorny Content Problems, 1 Simple Solution
January 29th, 2014 · 17 Comments
We’re only a month into 2014, and already there have been some hot debates about the future of online content. Most significantly, two posts about content rocked and, if the responses are any indication, angered the online writing community. First, we read Mark W. Schaeffer’s Content Shock: Why content marketing is not a sustainable strategy […]
Tags: Blogging · Web Content
4 Lessons Learned After 7 Years of Professional Blogging
January 15th, 2014 · 18 Comments
The WritingThoughts blog quietly turned seven years old last week. There was no cake. No balloons. No fanfare. Yet for me, this blog started a significant phase of my freelance writing career. For years I had written for businesses in a variety of capacities, but I had not yet blogged for pay. Since starting WritingThoughts, […]
Tags: Blogging · content marketing · Web Content